Adopt Coast to Coast is a service from three councils in the North East of England, focused on making the adoption process work better for the people and families involved. We were commissioned to help them launch across the region by producing a TV advert, radio advert and a series of case studies.
Adopt Coast To Coast:
TV Advert.
We were commissioned to produce an advert to launch the initiative. Our brief was to tell real stories of how adoption had changed lives in the region. We answered this with authentic words and imagery from four families. The resulting production was broadcast on VOD platforms across the North East and Cumbria across April 2021.
Adopt Coast To Coast:
Case Studies.
These are 6 bespoke case studies about families, which decided to Adopt and they joy it brought.