HD Cutz is a global phenomenon.

Sheldon Edwards is the man behind the brand and his client list reads like a who’s who of top footballing talent from around the world. From World Cup winners like Paul Pogba through to the stars of tomorrow like Eduardo Camavinga, Sheldon travels across the world to cut their hair and bring his good vibes with him.

FIFA+ commissioned us alongside our production partners FEVER to create eight special episodes for their new AVOD streaming platform to show the life of HD Cutz.

From early morning flights to Germany, France and Belgium to the stars rolling up to his shop in Clapham, HD meets every challenge with a trademark smile and brings a unique style to everyone who sits in his chair.

Across the series we meet Pogba, Aaron Wan Bissaka, Antonio Rudiger, Kadeisha Buchanan, Timothy Weah, Radja Nainggolan, Reece James, Jordan Lukaku, Jude Bellingham, Callum Hudson-Odoi, Marcus Thuram, Beel Embolo, Emerson Palmieri, Wilfred Ndidi, Patson Daka, Manuel Akanji and many more.