Football can change the world. It’s a great unifier and can bring people together unlike anything else. When Utilita partnered with VISA ahead of Women’s Euro 2022 it meant that they could give girls the experience of a lifetime with Southampton FC and England legend Karen Carney.

We were asked to film the journey for the girls from the moment they found out they would be getting the chance to play at Southampton’s training ground through to the tournament they’d take part in. Experience and ability were no boundary for them as every girl was given the chance to play and many were provided with their first pair of boots to take part.

It all came to a close with one girl’s story of why she played football selected as the winner of a match-day experience at an Euro 2022 game that summer.

From the two days of filming, we created a range of content for Utilita and VISA for the ‘Why I Play’ campaign.